Our Story

The Elements of Life™

taia starts with ingredients you can name — leaf, bean, fruit and botanicals — and turns them into drinks that taste good first.

Tall iced coffee next to a taia Corner sign

Bold Bean

Vietnamese coffee

Inspired by Vietnam’s bold coffee culture. Freeze-dried coffee keeps preparation simple and consistent, at home or at a Corner.

Real Leaf

Matcha & tea

Finely ground matcha whisked into everyday drinks — grassy, creamy and vivid — with hojicha in development.

Bright Fruit

Coffee cherry

Cascara is the dried fruit that surrounds the coffee bean. We pair it with fresh fruit for bright, juicy refreshers.

Layered strawberry and matcha drink in a taia glass

How we write about our drinks

Suggest the experience. Explain the ingredients.

We describe how a drink tastes and what goes into it — and we don’t promise what it will do for you.

Every taia drink has a plain-language description, its key ingredients and its caffeine status, so you always know what you’re choosing.

Explore our drinks